Friday, 5 August 2011

Isklar 'Do Different' Campaign and Top Beauty Secrets from Jessica Lowndes

Norwegian glacial mineral water brand Isklar has recently launched a new worldwide ‘Do Different’ campaign, which encourages people to branch out from their normal everyday routines and to try something new. Whether it be subtle changes or more long term alterations such as trying your hand at a new hobby or revamping your wardrobe.

Talented beauty 90210 star Jessica Lowndes (aka Adrianna), Ambassador for Isklar kicked off the ‘Do Different’ movement, by swapping her regular acting role for a more behind the scenes responsibility, becoming a makeup artist for the day. Taking tips from three of the top celebrity makeup artists, Emma Miles, Francesca Neill and Malin Coleman, who have created looks for the likes of Kate Middleton, Gwyneth Paltrow and Kelly Brook in order to transform this seasons catwalk trends into more wearable makeup looks.

One of Jessica’s top beauty tips is to "always drink lots of water", "its probably the best beauty tip I was given. Water is a natural purifier and aids in detoxification, so make sure you drink 6-8 glasses a day!"

If you share Jessica’s love for dramatic eye makeup she always uses "Laura Mercier cream eye shadow and L’Oreal Voluminous mascara to give my lashes lots of volume" . Her top tip when choosing mascara is to "always try and use a mascara applicator that’s more of a comb rather than a brush for more defined, fully coated, voluminous lashes." 

Whilst being over in the UK Jessica was introduced to Bare Minerals makeup, "it’s great because it doesn’t clog your pores and allows your skin to breathe. It’s ideal for sensitive skin as the minerals are so pure and absorb excess oil giving you a matte, fresh finish."

As for keeping her skin looking hydrated and healthy she recommends applying body lotion after getting out of the shower, to help seal in moisture. She’s a fan of body lotions and perfumes that are "sweet smelling - anything that smells like cake is a favourite of mine."

When choosing lipsticks Jessica advises going for " a lipstick colour that suits you and is wearable with more than one look!" Her latest lipstick find has been "Givenchy lipstick in sweet shine, this is a great lipstick colour that can be worn in the daytime or with smoky eyes for a more night time look."

Her secret to a great glow for the summer? Jessica uses Armani’s Cream Blush because it "gives a great sun kissed look without being too much. I apply mine with a soft brush and it leaves my skin dewy and glowing!"

In order to keep her skin hydrated she uses Dermalogica moisturiser on her face. "A good moisturiser is imperative for healthy skin, as is an SPF. Make sure you choose the right moisturiser for your skin type too."

I hope you enjoyed these great beauty tips from Jessica Lowndes :)

You can click here for more information about the ‘Do Different’ Campaign or Iskla water.

Will you be stepping out of your normal routine and changing it up? Let me know what you’re planning on doing I’d love to hear them J

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